When we were creating new branding for FIRST ICE, I was sitting around the dinner table with my family, and my daughter said we should put a dog on the label. It wasn’t too serious a conversation, but we brainstormed about what kind of dog? Of course the Saint Bernard came up as a suggestion, but we quickly determined that a Husky, a “Snow” Dog, must be our mascot! We went with it! A friend drew our first logo from several photos of Huskies, and came up with our proud and capable Snow Dog logo image. We knew it was right, and after a little research, the choice seems even more appropriate.
For example, the Husky is a working dog, bred for extremely strenuous work hauling sleds in very difficult terrain and weather conditions. In other words, they are powerful, persistent, smart and full of energy and stamina. All qualities we obviously don’t mind being associated with our product.
The original Siberian Huskies were bred by the Chukchi people, hunter-gatherers who relied on their dogs’ help to survive, even thrive, in the persistently cold and snowy Siberian Arctic.
The most famous Snow Dog was Balto, who led Gunnar Kaaren’s first-place team in the 1925 emergency sled run from Nenana to Nome, delivering diphtheria antitoxin across 600 miles of treacherous, snowy terrain. The Ididerod race commemorates this sled run. In Balto’s honor, a bronze statue was placed at Central Park in New York City. The plaque is inscribed:
Dedicated to the indomitable spirit of the sled dogs that relayed antitoxin six hundred
miles over rough ice, across treacherous waters, through Arctic blizzards from
Nenana to the relief of stricken Nome in the winter of 1925.
Endurance · Fidelity · Intelligence
Like the snow dog, FIRST ICE works! And, it lasts longer than any other cold therapy pack on the market. It is the intelligent choice for your cold therapy needs, combining all the benefits of ice with the comfort of fluffy snow. When you need the relief of ice, think SNOW, because you can count on FIRST ICE to come to your rescue!
Our mascot needs a name, don’t you think? Since Balto is taken, let’s have a contest! Check back with our blog, follow us on Facebook, and subscribe to our Newsletter so you can receive updates and notifications when we announce the naming sweepstakes.
Posted by: Sarah G.